You don’t need to know anything about “branding” to take this.

This is a quick checkup to help you see whether your business looks, sounds and feels consistent wherever customers come across it.

Why does that matter? Because when everything feels connected, people are more likely to recognize your business, remember it and know what to expect from you.

For each question, give yourself a score from 1–10.

1 = We don’t really do this
5 = We do this sometimes, but it’s inconsistent
10 = We’re very consistent with this

Don’t overthink it. Go with your gut and raw honesty.